New optical color pigments help high-end packaging innovation

Recently, a new type of optical color pigment has attracted widespread attention in the packaging industry. This pigment can present a rich and diverse color combination according to the changes in the angle and intensity of light exposure. A well-known cosmetics brand took the lead in applying it to limited edition product packaging. Under different display environments, the packaging color changes flexibly, instantly catching the attention of consumers, adding a high degree of recognition and luxury to the product, and is expected to lead a new trend in the field of high-end packaging.