Automotive

The application of optical color pigments in the automotive industry is mainly reflected in the following aspects:

Automobile exterior painting

• Unique visual effect: Optical color pigments can make the car show a variety of color changes at different angles and lighting conditions, such as one color when viewed from the front and another color when viewed from the side, creating a unique personalized appearance and increasing the recognition and visual appeal of the car.

• Enhance the sense of design and fashion: Automakers can use their characteristics to design innovative and futuristic car appearances to meet consumers' needs for fashionable and personalized car appearances, making cars a flowing work of art.

• Replacement of traditional chrome decoration: Some optical color pigments have a metallic luster and texture, and can be used as a substitute for traditional chrome decoration. Not only can they achieve similar decorative effects, but they can also avoid the pollution of the chrome plating process to the environment, which is in line with the environmental protection development trend of the automotive industry.

Car interior decoration

• Create a luxurious atmosphere: Applying optical color pigments to the surfaces of car interior parts, such as dashboards, center consoles, door handles, etc., can produce color changes under different light angles, creating a luxurious and technological atmosphere in the car, and enhancing the quality and grade of the car interior.

• Increase fun and interactivity: Some optical color pigments with special color-changing effects, such as temperature-changing pigments and light-changing pigments, can change color according to changes in the temperature or light intensity in the car, bringing novel experiences to drivers and passengers, and increasing the fun and interactivity in the car.

Car anti-counterfeiting logo

• Safety and anti-counterfeiting: Optical color pigments are difficult to copy and can be used to make anti-counterfeiting logos or anti-counterfeiting labels for auto parts. Through specific optical color-changing effects, the emergence of counterfeit and shoddy products can be effectively prevented, and the quality and safety of auto parts can be guaranteed.