Printing and packaging

The applications of optical color pigments in the printing and packaging industry are as follows:

Anti-counterfeiting packaging

• Currency and securities: The currency of many countries uses optical color ink to print specific patterns or texts, such as the number 50 on the US dollar 50 yuan note, which will appear copper and green from different angles, making it difficult to forge, effectively ensuring the security and authenticity of the currency.

• High-end brand products: Luxury goods, famous wines, tobacco and other high-end product packaging use optical color ink to print trademarks, patterns or anti-counterfeiting logos, so that consumers can intuitively distinguish the authenticity, enhance trust in the brand, maintain the brand image and market competitiveness.

Decorative packaging

• Unique color effect: Optical color pigments can make the packaging present a variety of colors and gloss effects at different light angles and intensities, such as pearlescent light-changing effects, metallic luster, etc., making the packaging more attractive and visually impactful, such as cosmetic packaging, gift packaging, etc.

• Personalized customization: Colors and color-changing effects can be customized to meet the personalized packaging needs of different brands and products, making the products stand out on the shelves, attracting consumers' attention, and increasing product added value.

Art and creative packaging

• Artworks: Artists and designers use optically color-changing inks to create paintings and other artworks, bringing a new visual experience to the audience.

• Creative product design: Widely used in creative product packaging design such as fashion accessories and home decorations, such as color-changing jewelry boxes and decorative paintings, adding unique charm and personality to the products.

Safety logo printing

Used in safety signs such as traffic signs and fire equipment, the ink color changes when exposed to light can attract people's attention, improve the visibility and recognition of the logo, and play a better warning role.